About


Hello and welcome! Michael Burton, Founder of Fiduciary Life Insurance ServicesMy name is Michael Burton. I entered the financial services industry in 2001 and have been a CFP® professional since 2007 and a Life Insurance Counselor since 2008. My company, Fiduciary Life Insurance Services, provides independent life insurance brokerage and consulting services under the rare and rigorous fiduciary standard of care.  We work with the clients of the the most vigilant financial advisers and wealth managers in the country.

My career in financial services began in early 2001 with New York Life Insurance Company. Since that time, I have worked in wealth management with three different Registered Investment Advisors, one of which was my own. Those experiences provided a holistic framework for me to understand the proper use of life insurance within the context of a well-built financial plan. In 2011, due in large measure to the success I was seeing reducing life insurance premiums for my own clientele, I began to receive frequent referrals from my fellow CFP® professionals and other fee-only financial professionals.  I decided at that time to focus my practice on life insurance services and “opened up shop” as Life Insurance Counselors of Texas.  It was like coming full circle, back to where I started. but with a much better sense of what was missing in the life insurance services market place . . . and how I could help fill the gap.

In 2015, I chose to change the name of my company to Fiduciary Life Insurance Services. I did so because I want people to know that, despite the life insurance industry’s billion-dollar effort to escape being held to the highest standard of professional conduct, some of us actually don’t shy away from that sort of accountability, even if it hurts to rise to that standard.  Which it does.

Prior to working in the financial services industry, I worked for three years in commercial real estate where I learned principals and practices of fiduciary client representation that have the foundation of my brokerage practice.

Prior to that, my first job out of college was in non-profit ministry to college students.  I worked with Cru (formerly known as Campus Crusade for Christ) at The University of Texas.

Family of Fiduciary Life Insurance Services FounderOn the personal side, I grew up in Dallas, Texas. I graduated from the University of Oklahoma in 1994 where I received Bachelor of Arts in Letters with a minor in Philosophy of Religion. I live in Austin, Texas with my wife of 18 years and our two young children. In 2013, I completed the Lay Counseling Certification program offered by The Allender Center in Seattle, Washington.

I love sports, reading, writing, and board games. Probably my favorite thing to do with my free time is coach youth flag football.  Between deep dives into copious life insurance minutia, you just might find me designing plays at my desk.